• Code of Federal Regulations (FTC) governs Testimonials in Advertising
    • https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255
  • Ultimately, these laws are in place to protect consumers, who deserve to know whether they’re looking at an ad or a genuine recommendation.
  • let’s not underestimate how important trust is when it comes to building a long-lasting relationship with your audience
  • https://breezy.io/blog/when-did-affiliate-marketing-start
    • Referral Marketing – 
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